Burke's Pentad

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Example
If you are going to analyze a rhetorical situation, Kenneth Burke argues that you must ask five questions: who, why, what, how, when and where. You will not be surprised to discover that these five questions correspond roughly to the five elements of any communication situation.
NOTE that the when and where questions ask about the context of the message. Note also that the how question asks about skills, techniques, resources available to the person sending the message that precede sending the message and are in this sense pretexts.
Burke's concept of the "pentad" is drawn loosely from Aristotle's explanation of change in which he defined four causes of change: efficient, formal, final, and material. Traditionally, analyses ask about the causes or reasons that "explain" the rhetorical situation. Again, not surprisingly, the tradition originating with Aristotle's analysis of ACTION assumes that there are five causes to be examined in the analysis of any event: efficient, formal, final, material, and instrumental. [Note: instrumental causes were added to Aristotle's list of the four main causes of an event.]
In the postmodern era, scholars rarely understand themselves to be able to completely explain actions and they usually describe their analyses as a search for the "conditions" of an action. They look for circumstances in the experience that are necessary for that experience to have taken place. Consider the act of building a house. One can understand that there are at least five necessary conditions:
Burke's pentad is a method of raising questions for the analysis of texts. He argues that texts should be considered from the point of view of the ACTION of constructing them. Since texts are constructed from symbols (words, images, etc.), Burke views them as SYMBOLIC ACTIONS. To understand a text, especially from a rhetorical perspective, it is useful to study the relations among the five components of any symbolic action: agent, act, purpose, scene, and agency (or technique). Burke's definition of the pentad
Hopefully, you can see the parallels in the terms we are discussing:
| Efficient cause | Author | agent | Who? | Ethos |
| Final cause | Audience | purpose | Why? | Pathos (??)* |
| Formal cause | Text | Symbolic action | What? | Logos |
| Material cause | Experience | scene | When & Where? | Context |
| Instrumental c. | codes | agency | How? | Pretext |
*NOTE: These terms are NOT exact equivalents because they come from different theorists at different times in the history of rhetoric. For example, "pathos" is not the equivalent of "purpose." Nonetheless, there are rough parallels between the terminological sets. Even in the case of "pathos," one can see that a writer's or speaker's motive is to MOVE a person to DO something. It would be difficult to motivate someone without affecting them.